Know if a market is worth entering, and what your network is telling you
Two questions every expanding business asks — is a new market worth entering, and is our existing network telling us something we're not listening to — answered with the same data and modeling engine behind our site selection work.
What's included
Market Similarity Scoring
See how closely a new city or region resembles markets where you've already succeeded — before committing real estate and capital.
City-Level Readiness Read
A data-backed view of a market's potential, calibrated to your own business, not a generic industry benchmark.
Cannibalization Checks
Understand whether a new location would compete with your own existing stores before you open it.
Underperformer Diagnostics
Identify why an existing location is underperforming — and whether it's fixable or structural.
Network Gap & Overlap Mapping
See where your network is thin, where it's crowded, and where the real opportunity sits.
Built on the Same Engine as Site Selection
These are direct extensions of our site-selection scoring model, not a separate build — so results stay consistent across your expansion decisions.
Use cases
Entering a New City With Confidence
Before committing to a new market, get a clear read on how it compares to cities where your business has already succeeded — and where the real differences lie.
Understanding Why a Store Underperforms
When a location isn't performing the way its site score predicted, we help you understand whether it's a market issue, a network overlap issue, or something else entirely.
Other solutions
Tell us the location question you're trying to answer
We'll tell you what the data can say about it — and whether we're the right fit.